Japan Rugby’s Mission


To make participation in Japanese Rugby easily accessible for players and fans at all levels, across all formats

Japan Rugby’s Vision


To be recognised as a leading rugby nation and an agent of positive social change that transcends sport

Japan Rugby’s Target


To bring Rugby World Cup again to Japan and to win the tournament


The Mid Term Strategic Plan consists of five key strategic areas, eight objectives and 15 action plans.



Strategic Area One - Revamping the JRFU

Objective One - Become the world’s best union through reviewing our organization and building a strong business foundation to realize our philosophy

AP 1: Strengthen the organization

AP 2: Improve communication to all stakeholder groups

AP 3: Maximize the use of systems and data


Objective Two - Build financial stability across the organization and secure sound financial footing to increase investment for the future

AP 4: Optimize existing business value and diversify revenue sources

AP 5: Pursue new areas of innovation

AP 6: Develop non-event revenue sources

AP 7: Strengthen financial planning and management systems


Objective Three - Be fully compliant with World Rugby’s Playing Charter to ensure safety and integrity in Japanese Rugby

AP 8: Build, secure and maintain trust in rugby


Strategic Area Two - Improve our game


Objective Four - Raise the standard of the environments around our national teams and strategically develop all rugby categories

AP 9: Secure the optimum playing environment for players

AP 10: Provide an environment where fans feel a strong and deep connection to our national teams, driving their passionate support

AP 11: Develop world-class High-Performance Programs


Strategic Area Three - Promote and develop rugby participation throughout Japan


Objective Five - Create a culture of participation in which everyone who wants to play rugby can easily access the sport, at any level

AP 12: Utilize the legacy of RWC2019 and organize the systems and infrastructure to promote and develop rugby participation


Strategic Area Four - Develop an innovative New League


Objective Six - Create a world-class platform that offers rugby fans a truly exciting and enthusiastic experience

AP 13: Develop the New Japan Rugby League

Strategic Area Five - Engage in Social Partnerships

Objective Seven - Contribute to society through rugby’s unique values

AP 14: Build a structure to actively promote social cooperation and international collaboration through Japanese Rugby

Objective Eight - Generate new industries from rugby’s existing base

AP 15: Utilize both the tangible and intangible assets of rugby to build new social and economic activities and innovation