Japan Rugby’s Mission
To make participation in Japanese Rugby easily accessible for players and fans at all levels, across all formats
Japan Rugby’s Vision
To be recognised as a leading rugby nation and an agent of positive social change that transcends sport
Japan Rugby’s Target
To bring Rugby World Cup again to Japan and to win the tournament
The Mid Term Strategic Plan consists of five key strategic areas, eight objectives and 15 action plans.
Strategic Area One - Revamping the JRFU
Objective One - Become the world’s best union through reviewing our organization and building a strong business foundation to realize our philosophy
AP 1: Strengthen the organization
AP 2: Improve communication to all stakeholder groups
AP 3: Maximize the use of systems and data
Objective Two - Build financial stability across the organization and secure sound financial footing to increase investment for the future
AP 4: Optimize existing business value and diversify revenue sources
AP 5: Pursue new areas of innovation
AP 6: Develop non-event revenue sources
AP 7: Strengthen financial planning and management systems
Objective Three - Be fully compliant with World Rugby’s Playing Charter to ensure safety and integrity in Japanese Rugby
AP 8: Build, secure and maintain trust in rugby
Strategic Area Two - Improve our game
Objective Four - Raise the standard of the environments around our national teams and strategically develop all rugby categories
AP 9: Secure the optimum playing environment for players
AP 10: Provide an environment where fans feel a strong and deep connection to our national teams, driving their passionate support
AP 11: Develop world-class High-Performance Programs
Strategic Area Three - Promote and develop rugby participation throughout Japan
Objective Five - Create a culture of participation in which everyone who wants to play rugby can easily access the sport, at any level
AP 12: Utilize the legacy of RWC2019 and organize the systems and infrastructure to promote and develop rugby participation
Strategic Area Four - Develop an innovative New League
Objective Six - Create a world-class platform that offers rugby fans a truly exciting and enthusiastic experience
AP 13: Develop the New Japan Rugby League
Strategic Area Five - Engage in Social Partnerships
Objective Seven - Contribute to society through rugby’s unique values
AP 14: Build a structure to actively promote social cooperation and international collaboration through Japanese Rugby
Objective Eight - Generate new industries from rugby’s existing base
AP 15: Utilize both the tangible and intangible assets of rugby to build new social and economic activities and innovation